A second generation businessperson, Bani G Anand belongs to illustrious real estate family and is determined to make her mark in the business that caters to the liking of people. Growing up in real estate family — she is the daughter of Mr. Getamber Anand, CMD, ATS Infrastructure Ltd — has given her understanding of how to cater to the needs of people. It leads to the inception of All About Eve, a collaborative premium service provider online platform for women in India, that curates every aspect of a woman’s needs – fashion, lifestyle, health, homes, wellness and more.
Bani. G. Anand, founder, and CEO of All About Eve is armed with MSC in Real Estate Finance from Cass Business School and a one-year Diploma in Investment Management from the reputed London Business School, she started her career in real estate and became an integral part of the business development team at Hines India Real Estate. Gradually she gained expertise in the field away from the comforts of her father’s business and it at this time that she decided to join her father in his flourishing real estate business at ATS Infrastructure. In fact, her father always acted as her mentor and guided her through these entrepreneurial aspirations.
During her stint with ATS Greens, Bani got the opportunity to work closely with professionals from different fields like architects, interior designers, landscape designers, home decorators, vastu professionals etc. She learned that real estate is much more than a mere brick and mortar business. A successful project is a result of the collective creative inputs by so many service providers/professionals. She realised how people don’t have an easy access to these professionals and that’s how the idea to create a platform like All About Eve struck her. With All About Eve, Bani wants to ensure that women make informed decisions. Although the portal caters to every aspect of a woman’s needs and desires right from fashion, health, and wellness, food and beverage, home décor and beauty; it was the vendors from the home decor and interiors space that were the first few to be on board with the platform.
Through All About Eve, Bani wants to ensure that women have access to a multitude of experts on one platform. She is immaculate in choosing the vendors for the platform in a bid to provide only the best of services to the clients. Currently, Lifestyle Elvy, Carpet Cellar, and SPV are few of the vendors in the home decor and interiors space that are associated with All About Eve.