International wrestling star and Olympic gold medalist Sushil Kumar joins CSSOS through its Facilitation Agency, Aditia Reality Pvt.Ltd. as its Brand Ambassador
Central Secretariat Services Society (CSSOS) signed up Olympic gold medalist and star wrestler Sushil Kumar as its brand ambassador today. Coming on the heels of its maiden foray into the real estate sector, CSSOS, a non-profit has ventured into the construction and development of affordable housing, clubs, and schools for working and retired officials of central/state govt., PSUs and Banks. Its latest project is the development of 23K hectares of land in Zone K under the new LPP of Delhi NCT.
“Signing up Sushil Kumar as our brand ambassador is in consonance with CSSOS’s philosophy that appreciates authenticity more than anything else. We believe in creating value for our members and our choice of ambassador is a reflection of that. In his personal capacity too, Sushil has been instrumental in creating awareness about many important social issues in India. His name is synonymous with sincerity, hard work and dedication to his game. These are values that are completely in sync with CSSOS’s ethos of trust, security and reliability, therefore we felt that Sushil is the perfect brand ambassador for our company. We are very happy that he has agreed to get associated with us. Going forward, we will try to build on this relationship.” said Neh Srivastava, undersecretary ministry of home affairs & president CSSOS.
Sushil Kumar, too, expressed his happiness at the development. “I am really excited to be a part of this. This is my first association with a not-for-profit organization and that too run by officials who make our country run. CSS Officers Society (CSSOS) is a symbol of service unity and epitome of solidarity, the passion and energy that the CSSOS team brings to the table has been a key driver in forging this partnership. I hope that this relationship works out well for both parties.”
Central Secretariat Services Society (CSSOS) started with a vision to provide high-quality affordable dwelling units with green technology for living in a secure and clean environment. It is not only the house or flats that we wish to provide but a true home and homely atmosphere for all the members to live in cooperation and not competition. Since all the members are Government officers, the society envisions a close cohesive ambience with a view to foster brotherhood and fraternity among all the members.