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Interviews

Are exhibitions losing their charm?

Are exhibitions losing their charm?

Even-though the industry is experiencing the digital era,  on-ground exhibitions still have their own appeal and audience, says Yogesh Mudras, Managing Director, UBM India

concrete show, UBM, exhibition, event,

UBM India is India’s leading exhibition organizer that provides the industry with platforms that bring together buyers and sellers from around the world, through a portfolio of exhibitions, content led conferences & seminars. UBM India hosts over 25 large scale exhibitions and 40 conferences across the country every year and supports trade across multiple industry verticals. One such event, the ‘Concrete Show India’ is scheduled to happen this year from 19th -21st May 2016 at the Bombay Convention and Exhibition Center. It will be the 4th edition of this event, the only show exclusively dedicated to the concrete industry, covering key sectors like roads and highways, housing, airports, ports, power, rail, dams & bridges. On this occasion, Team RealtyMyths got an opportunity to interact with Yogesh Mudras, Managing Director, UBM India where he explained the importance of such events and how it will help the infrastructure sector grow. Below are the excerpts of the interview:

How is the current Indian infrastructure market doing? Do you see the announcement like Smart Cities bring in any scope of further development?

The Infrastructure sector is a key driver for the Indian economy. It includes power, bridges, dams, roads and urban infrastructure development. This sector is highly responsible for propelling India’s overall development and enjoys intense focus from Government for initiating policies that would ensure the time-bound creation of world class infrastructure in the country. The government’s mega push for infrastructure and road projects provides a huge potential for all stakeholders in the sector. All the subsets within the broader infrastructure spectrum present excellent opportunities, with roads and highways, bridges , ports and airports, railways and power standing out as particular bright spots. Staggering sums of investments have been planned in these core sectors.  The total outlay for infrastructure in Budget 2016 now stands at Rs 2 trillion which will be a huge positive shift in 2016-17 for the industry.

As per the PwC report, India’s infrastructure market is expected to touch $6.6 trillion by the year 2025 and the increase in infrastructure spends is likely to be driven by sectors like housing, telecom, healthcare, education, transportation among others. The widespread infrastructure investments will stimulate demand for construction materials like cement and concrete. Some of the recent major government initiatives such as the development of 98 smart cities are expected to provide a major boost to the sector. The Government of India has allocated Rs 50,000 crore (US$ 7.34 billion) to develop 100 smart cities across the country.

How an event like Concrete Show 2016 makes a difference to the industry? Why should companies attend it?

This expo is a platform that brings forth the best technologies, practices, developments, brands, know-how and expertise to India’s construction and infrastructure industry. The three-day show will provide opportunities to commercial and residential developers and contractors, architects and engineers, distributors, government authorities and state corporations to interact and network with exhibitors from across the industry. By bringing together all stakeholders in this sector, UBM through this show tries to create a platform for meaningful engagement thus facilitating overall business growth.

In this digital era where everything is happening online, don’t you think on-ground events are losing its charm? 

On-ground events will never lose their charm as they provide an opportunity to visitors and exhibitors to congregate, network and interact face-to-face. Visitors not only get to view the products but also get to interact and watch demos of products from various exhibitors. We also have special features like ‘Product Launch Pad and Innovation Zone’ which gives an opportunity to both, the exhibitors to showcase their latest innovation and announce their launches and visitors to get firsthand experience of the new products launched and displayed.

How is 2016 edition going to be different from previous events? What additional flavor you are putting in to do a value-addition to the participants?

The expo has nearly doubled in size this year through the introduction of the key categories: Concrete & Construction, Construction Equipments and IT Systems and Construction Chemicals. This year marks a number of firsts for Concrete Show India. The expo will feature international pavilions for the very first time and will have the largest outdoor area dedicated to the construction machinery segment in the West of India. The expo will also see digital B2B meetings as a special feature which will enable productive business discussions between the industry’s stakeholders.

What vision guides you and how smooth are you moving? 

UBM’s objective through our shows is to bring stakeholders of the industry together on a common platform and we have been doing this successfully in different industry verticals. UBM shows offer a one stop shop for stakeholders in terms of the exhibition showcasing the latest products, technologies, and knowledge forums which discuss the latest trends in the industry vertical of the exhibition.

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