Build your own website
Your brokerage will likely give you a page on their website, but it’s important to create your own web presence. This allows you to build a personal brand, showcase your specialties, and share reviews from satisfied clients. It also ensures you have a cohesive presence in the local market — even if you switch brokerages.
Don’t forget to optimize your site. Write blog posts tackling common questions or challenges clients confront during the buying process. Create and share helpful how-to videos. And capture email addresses by having a newsletter signup.
Generate leads on LinkedIn
Join LinkedIn groups you know your target audience frequents. Maybe it’s a group for local real estate investors or one for first-time homebuyers. Find the groups your buyers are spending time in and contribute to the conversation before making a professional pitch.
If you’re posting in a real-estate investment group, consider sharing a blog article about up-and-coming neighborhoods in your city. If someone in your first-time homebuyers group asks a question about interest rates, provide a knowledgeable answer in the comments.
Once you’ve built rapport, follow up with interested prospects, and offer to discuss their questions further on a call.
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