Great Eastern Retail Pvt. Ltd., East India’s largest consumer electronics retail chain with a Pan-India presence is on a fast footing strengthening strategy. Currently, with 55 stores across the country in 5 states (Orissa/WB/AP/UP & Rajasthan), the brand aims to set up 10 more within this fiscal year in smaller markets as part of its Rs 115 crore investment strategy over 20 new stores.
The Director of the Great Eastern Retail Pvt. Ltd., Mr Pulkit Baid said, “We presently have 55 stores across the country. We wish to offer an entire range of products for the customers in tier II and III cities and hence are investing in large format stores in those cities.”
The retail chain houses electronic products like Televisions, Refrigerators, Air Conditioners, Washing Machine, Audio and other electrical goods. Great Eastern Retail is constantly aspiring to improvise on its customer experience. Based on a futuristic approach the team is constantly working on designing new schemes which promises to provide value for money and an innovative shopping experience across India.
Adding on their augmentation strategy, Mr Baid further commented,” It is the survival of the fittest in the retail sector. Only those best positioned to embrace consumers’ changing shopping patterns and needs will survive the seismic shift.”