by Saloni Bisht
Since the past couple of years, many sectors in the Indian market, which were considered underdog, have developed immensely. Construction and interior designing sectors are among such rapidly growing businesses in India. India is expected to become the world’s 3rd largest construction market by 2020. And, the great volume of constant construction work with a significant rise in the co-working space and building of new generation homes and infrastructural elevations are the main reasons for this. To be more precise there are over 11 million homes expected to be constructed by 2025. In addition, all these factors are directly giving rise to the Interior designing sector in many ways.
Interior design is a crafty science that can augment functionality and create improved living atmospheres for the residents. Interior designing has picked up the pace, in spite of being under the impression of a luxurious expenditure since inception. This change hasn’t come overnight, it’s been taking place radically for the past decade. There are various factors like smart homes, the influence of social media platforms and the drastic change in Indian lifestyle that are responsible for this extreme upsurge. That’s why this is said to be the best time to step into the business as per the industry experts, looking at the demand.
Let’s look into these factors in detail:
Technology has evolved in ways that no one could have imagined a decade ago. Started from the security purpose, now it controlling every little function of the house from miles away with just one click. Smart homes have come a long way. Every coming day, a new invention takes place to make homes more technologically friendly. Who knew that by just talking to a device one could control the lighting, television, turn up the heat/cooling and what not.
Apart from the gaming, and other entertainment segments, virtual reality (VR) has really taken the centre stage in the interior designing industry. VR has made the visualising and experimenting process fun for both, the designer and the client. Now, they can test hundreds of styles, wallpapers, flooring, furniture etc. before finalizing, that too with 100 per cent certainty of how the result would look like. It has been a complete blessing for the interior design industry. Although, this technology is extremely expensive, and involves a very powerful system to function, because of which not widely used.
Change in the Indian lifestyle
Due to the evident growth in the income and purchasing power of the Indians, there has been and drastic change in their lifestyle. Chasing the aspired lifestyle many people do not mind spending extra on the interior design of their homes. Things like a bathtub, separate shower unit, open kitchen, balcony garden, and kitchen chimneys have become common, which were never a part of Indian lifestyle/culture earlier. Also, these things no more fall under the luxurious category.
Social media influence
Social media platforms like Instagram, Pinterest and tumbler have really exposed people to the latest trends, which has developed a taste for high-end lifestyle among the content consumers. The urge of a top-notch lifestyle is growing day by day and is driving the interior decor industry.
All the aforementioned factors are leading the interior design industry in India to remarkable growth. As the industry, in the past few years, has escalated by 30-40%, there’s a lot of potential foreseen by the experts in terms of entering this business.