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RM Reports

Property business on social media – Which brands to follow in 2018?

by Pooja Bhatia,

With increased buyer awareness and involvement from the youth in the property business, it was obvious for the companies to reach out more straightforwardly to them. thus, the advent of real estate business online. To garner maximum visibility and attention, some of the reputed companies including developers and sector consultancies took to popular social media channels like Twitter and Facebook to make a loud call. So, did they succeed? Well, let us try and find out- who did. Here are some social media toppers on our real estate business list.

The reputed real estate developer has over 7500 followers on Twitter. It has continuously been engaging its social visitors online, by running contests, and by participating in important events across India which can be a T20 match or anything related to the big India festival and even congratulating the big winners like PV Sindhu on her next win. Of course, it shared all important company news, including big prints in the media of the company Chairman and the news like. They speak about their new launches at the right time to entice further online visitors. While their Twitter response may seem lukewarm, at first impression, the brand definitely has a huge engagement on Facebook, inviting attention in form of user comments most of the times. Their YouTube viewership is over 75,000 views.

2. Asten Realtors with 200,639 likes on Facebook

Asten Realtors may not have as big a huge following as a Sobha social media brand, but it definitely stands out for us because of its innovative presentation. The company has been doing a lot of graphic presentation and it definitely looks attractive at the first sight. However, there is a catch here. It is for those who are cued on the subject of real estate. It is a big plus for the sector since it creatively hones real estate marketing skills in a contemporary display. A sheer look at their graphics will give you a glimpse of what we are saying. Have a look.

3. Tata Housing with 251,483 likes on Facebook

A big corporate name in the Indian real estate business, the company is focused on sharing its business excellence. And, it does so successfully. People love reading the news on Tata Housing or watching videos they share. After all, it is big new coming from the horse’s mouth. We are not complaining either as companies such as Tata Housing are trendsetters of sorts. Any positive news brings in a fresh perspective for the buyers.

4. Prestige Group with 723,318 likes on Facebook

The brand has an attractive display of their latest property launches and it does so, in extensiveness. They include maximum information on their projects, corporate news, snippets, and tips for investment. They partly focus on home décor ideas making it an even further attractive page display. The video uploads on their Facebook page is particularly popular among the visitors.

5. BBCL with 108,961 likes on Facebook

The brand is focussed on developing a comprehensive real estate strategy. It includes corporate focus and efforts to educate people about buying a property.

Well, it is a commendable approach since it creates a positive impression in its efforts to educate people on property investment. In addition, the brand is proactive in its approach as it continues to strike a chord with its visitors concerning lifestyle spheres like festival wishes or important national events, for example.

Pooja Bhatia is a property news enthusiast, who likes staying updated on business and corporate news, lifestyle at home, home interior elements, location insights and rest of the information, to make living better. She is also an avid traveler (a blogger on holidays) and an avid reader and a part of this real-time information, she converts into real estate enthusiasm.

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