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RM Reports

Real Estate in the Age of Digital Media – RealtyMyths

by Anushree Ghosh

How the developers are using digital media?

Reviews rule the market now, as a bunch of comments/reviews decides the fate of your business. In today’s time, the online reputation of a business can either build or completely destroy a business. Social media is extensively used by sellers and buyers to spread awareness, and communicate. In fact, the buyer analyses the authenticity of the property by reading the reviews online. Real estate is a highly competitive business, aligning your business with the buyer’s need is one of the key requirements, and with the availability of myriad mobile apps, buyers are much more aware and informed than before.

Here are some of the ways by which developers are creating a strong presence online:


The first step of almost 95% of buyers is to search their homes online, therefore, an attractive website is a must. Buyers prefer to get an insight on the properties they are interested, as easily as possible, i.e. by the click of their mouse. A user-friendly website will highlight all the significant parameters required for analyzing a property—front view, top view, information regarding the locality, proximity to the infrastructural facilities, etc. The better the presentation, better are the chances of generating leads.

Virtual tours on the website, provide the buyers with an opportunity to walk through space without physically being present. Also, putting relevant and informative content is a really good way to engage with your target audience.

Social Media:

Uploading your content on social media can be extremely beneficial as the users may share it on through their profiles, making it available for their friends, acquaintances and family to come across the same. This is a great way to reach the potential buyer. Building a group of supporters creates a niche for the brand, and the testimonials by them are considered more relevant and authentic by the new joiners.

One of the greatest advantages of using social media for promotions is the option to customise your target audience. One can filter the audience based on their likings, demographic and other behavioural patterns. Therefore, every marketing campaign can reach its customised audience, thereby minimising customer acquisition cost.

The social media also allows you to communicate with your target audience in real time. Using their feedback, you can tweak or modify your communication instantly.

Influencer Marketing:

Influencer marketing uses bloggers and other professionals who are active on the internet and have a large following. Developers must be careful while choosing their ambassador as the strategy can backfire if the person endorsing the product uses words or actions that are not in alignment with their products. There are special platforms to connect influencers with the brands: the collaboration between the brand and influencer can be planned according to the needs of both the parties.

Investing in real estate is one of the most secure long-term investments, and when extracting information about the best real estate bet is so easy. The transaction between developers and buyers becomes fast-paced.

Anushree is a versatile writer, theater actress with an immense passion for any form of art. Her blogs will take you through the different horizons of infracultural stories

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