Latest Real Estate News Delhi, India - Real Estate market in india

Brand Endorsement

What should a home buyer trust more: brand endorsement or brand engagement? – RealtyMyths

by Akhilesh K Prasad, Real estate projects these days often come with celebrity endorsements. From film stars such as Shah Rukh Khan and Deepika Padukone to cricketers such as Sachin Tendulkar and Mahendra Singh Dhoni, many have endorsed real estate projects. But how effective is such an endorsement? And how much of importance should a home buyer give to it? To answer these critical questions we must first understand the difference between brand endorsement and brand engagement. The difference between brand endorsement and brand engagement The basic purpose of a brand endorsement is to make the brand identifiable. Every celebrity has a certain image. In the mind of the consumer, the image of the celebrity transcends onto the brand he or she endorses. Moreover, it is easier to create awaren...

Real Estate Regulatory Law Is A Commendable Initiative – Rajesh Gauri, Homestead India

The slump in the real estate sector for past decade and the resultant delay in projects had created distrust in the market. Now, with this law being passed the trust of the customers and investors can be brought back to the market The real estate market has changed in the last couple of years; the marketing too has changed with the introduction of technology. What have not changed are the basics of marketing and the value of an experienced hand to manage an overall set-up. It is this reason that makes Rajesh Gauri an incredible resource to an organization. In a career spanning over two decades, he has extensive experience in Business Development, Sales & Marketing, and Profit Center Operations with an overall business perspective in Consumer Durable, Real Estate Sector, and Mobile Phon...

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