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New E-commerce Policy! Retailers Seek to Override the Fallout – ReltyMyths

 Anuj Kejriwal, MD & CEO – ANAROCK Retail  The advent of e-commerce in India ‘smartly’ altered the shopping habits of Indian citizens. Anything and everything – from groceries to apparel to electronics etc. – is now just a click away. For a while, it appeared that ‘couch potato shopping’ was gaining prominence and disrupting the entire brick-and-mortar business. It now emerges that this has not really happened. Despite causing disruptions, the ‘e-commerce effect’ was not enough to have a significant and lasting impact on the conventional retail formats. For a while, online giants like Amazon and Walmart-owned Flipkart were basking in the rising success of the effervescent Indian e-commerce business arena. They were maneuvering strategies to penetrate deeper into newer marke...

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