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Branded Real Estate Gaining Momentum; Share rises to 56% of Overall Supply

by Prashant Thakur What’s in a name? For Indian homebuyers and investors today – a lot. In metros as well as tier 2 and tier 3 cities, a real estate developer’s brand name wields considerable clout. Real estate players with high-recall brands have upped their game and accounted for a whopping 56% share of the total housing supply in 2018. There has been a y-o-y rise in their share since 2015 when their share of the supply stood at 41%.   ‘Branded’ developers are not necessarily only listed players. Real estate developers who have been operating for a decade and more, newly-formed entities of large conglomerates, and also those with sizeable areas under development either locally or Pan-India, are now recognized as branded developers. Most of these companies’ new supply is no longer li...

DLF Foundation Helps Gurugram Girls Achieve Highest Grades

It is not just the students who await the results, their parents and teachers also want to know the progress made by their ward/student.  In some cases there is an addition to this list, the benefactors who have helped students chase their dream are more than eager to know the impact. DLF Foundation, the philanthropic arm of DLF supports many meritorious and deserving candidates with limited means to pursue their dreams. There were many students under the Foundation’s flagship programme- ‘Talent Nurturing’ appeared for Xth  & XIIth boards examination (CBSE). Majority of students excelled their exams with flying colours. Anjali Singh, the student of Colonel’s Central Academy, Gurugram emerged as a topper in Science stream with 93.6%. On the other hand, Tanya Kaushik, the student of Lion...

DLF Club5 celebrates Mother`s Day, themed around wellness and nutrition – RealtyMyths

DLF5 celebrated this Mother`s Day with interactive sessions focused on motherhood and womanhood at the premises of Club5 on 11th May, Saturday. Starting 10:30 am onwards, the event included sessions on health, nutrition wellness, and the achievements of women who are mothers, by experts and women achievers from diverse fields. People from all age groups were present on the occasion. The event was open for all, including three sessions on three diverse topics. In the first session, Dr Alok Chopra from Daivam Wellness addressed the mothers of Gurugram, educating them about the well being of Mind-Body-Soul.  Daivam team brought equipment called- BIOWELL- an Advanced Instrument for measuring Human Wellness. It’s a Non-Invasive Approach to see the energy-light-information of an individual...

DLF celebrates Dignity Divinity – RealtyMyths

Dignity Foundation Delhi NCR Chapter celebrates its first Quarterly Event “Dignity Divinity” with zeal in Bipin Chandra Pal Auditorium at Chitranjan Park. Under the aegis of DLF Foundation, Dignity Foundation has been working relentlessly for the wellbeing of the senior citizens for more than two decades and has been offering selfless services to the one of the most overlooked section of the society. The event saw enthusiastic participation of senior citizens which included devotional music and performances. Dignity Divinity program was conducted to spread the message of happiness and solidarity. The event was graced by the esteemed presence of the Chief Guest, Smt Sharda Chawla, Senior Member Chinmaya Mission and Dr Vinay Sahni, CEO, DLF Foundation. The enticing performances w...

DLF Gardencity celebrates the language of romance, with an evening of Urdu Poetry – RealtyMyths

DLF Gardencity in collaboration with Delhi Shayari Club organized one of its kind poetry evenings at the premises of The Skycourt on 6th April, Saturday. The evening hosted prominent young poets of the country who recited their ghazals. The event witnessed an enthusiastic turnout of poetry lovers. Acclaimed poets of the beautiful language of romance namely Aqib Sabir, Vipul Kumar, Abbas Qamar, Abhinandan Pandey and Pallav Mishra captivated the audience by their compositions. The poets belonged to the age-old tradition of Urdu poetry. Some of the couplets they recited are… Der tak dekhte rehne ki saza paayi hai..Teri tasweer in aankhon mein utar aayi hai -Abhinandan Pandey  Aisi maheen chot pe aisa sateek vaar…Lagta to hai ki teer kisi aashna ka hai -Aqib Sabir…Vaqt ki taa...

New Gurgaon Abuzz in Women’s Day Fervour – RealtyMyths

The Senior citizens of DLF New Town Heights gifted Sarees to their female ground staff to mark International Women’s Day 2019 International Women’s Day fervour has engulfed New Gurugram. Three condominiums of DLF Gardencity namely; New Town Heights, sector 90 and The Skycourt, sector 86 and Regal Gardens, sector 90 held engaging activities for the women residents. The event saw enthusiastic participation by residents. The celebrations at The Skycourt comprised of a variety of fun activities- a fashion show in which all the women present walked the ramp, singing, dancing, quiz musical chair etc. The chief guest of the occasion was Dr Gayatri from Medeor Hospital (erstwhile VPS Rockland) who gave a women-specific health talk to the ladies present. The event ended with ladies playing ro...

Future Group’s Food Hall to focus more on ‘Farm to Fork’ concept; to source products from ‘India Food Park’

Food Hall, Future Group’s farm fresh retail chain will now focus more on ‘Farm to Fork’ concept. Ms Avni Biyani, Concept Head of Food Hall, Future Group said this while addressing an interactive session ‘Transforming retail landscape: innovative concepts and new opportunities’  organized by FICCI Ladies Organisation (FLO) on February 5, 2019 in New Delhi. Ms Binani said, “Future Group’s premium lifestyle and food superstore ‘Food Hall’ which has 12 outlets in Delhi Mumbai and Bangalore have been the first format in India to champion the availability of international products and the brand has noticed an exponential growth year-on-year. Over time, it has noticed that cuisine based products have been showing rapid growth.” She then informed, “The Food Hall and Future ...

A mysterious folly at DLF Golf and Country Club charms the art lovers

It was an alluring evening at The Sanctuary, Golf Drive of DLF Golf and Country Club where the golf communities of Gurugram gathered to witness the launch of a unique and mysterious piece of art by the renowned artist Vishal K Dar. The evening was curated by DLF5 in collaboration with the Architectural Digest (AD). The artwork is called Black Folly. According to the architectural terminology, a folly is a kind of construction that has no practical use. It is a building constructed primarily for decoration, but suggesting through its appearance some other purpose, or of such extravagant appearance that it transcends the range of garden ornaments usually associated with the class of buildings to which it belongs. Mr Dar has created a folly in The Sanctuary, Golf Drive inside the premises of ...

Weekly Real Estate News Round-Up

Hello folks and welcome to our weekly news roundup section. Let’s start with some of the good news. Residential Property launch rises by 106% sequentially in top 8 cities in 1st half of 2018, says Liases Foras An improved homebuyers’ confidence and a marginal decrease in the unsold inventories encouraged real estate developers for the new property launches. While prices have remained stagnant during the period across the top 8 cities, sales have grown by 11% from a year ago. DLF revises its business model, to sell apartments only after getting occupancy certificates The new business model came into effect in order to remove any uncertainty regarding costs and delivery timelines. Clearly, learning from the mistakes of real estate giants like Jaypee and Amrapali, DLF’s new ...

DLF Gardencity leveraging technology for security of residents

 With increasing crime rate in the city, safety has become a primary concern for homebuyers. Amidst a spike in incidences, DLF Gardencity has carved an identity for being a safe and secure destination in Gurugram. The township boasts of advanced security facilities for the safety of its residents. RM Correspondent DLF Gardencity has state-of-the-art technology including round the clock security at the main gate and tower entrances. Besides, there is regular patrolling in the premises by security personnel. The residential complexes are also equipped with boom barriers, electronic access control at tower and basement entrances and CCTV facility. All apartments have an intercom, which has connectivity to the control room. Commenting on safety measures, Mr.Harinder Dhillon, VP- Sales, DLF, sa...

Why your web architecture is more important than your property?

Property buyers are currently well informed, thanks to the digital era. They generally tend to research about the developer before investing. Digital has become a convenient medium for the primary research and skimming.  RM Correspondent Web site for developers is a necessity and digital products are the future of India. Websites primarily define the brand digitally and help the consumers to create a perception. Millions of searches happen in real estate every day. User experience and an interface are now a priority to capture the audience. Realty brands have evolved digitally with new innovations and virtual reality to garner attention. Thus, we planned to review some of the real estate websites:- Ajnara India #Observation: The website is pleasant with the brand message “Peace of mi...

Luxury housing averts slowdown in realty sector

Has the slowdown in real estate sector, the Modi government’s focus on affordable housing and demonetization of big currency notes weakened the demand for luxury housing? Recent reports point out otherwise. According to a JLL report, approximately 45,000 luxury housing units were launched in financial year 2016 with top 9 cities constituting 21% of the total residential launches. Bengaluru leads the list with 30% of luxury home launches followed by Mumbai which comprised 17% of the launches across India. Bengaluru also leads in luxury home sales constituting 29% of the total in financial year 2016 followed by Mumbai reporting 16% of the sales. Pune comes third with 15% of the sales. In total, 47000 luxury units were sold in top 9 cities accounting for 17% of the total residential sales in ...

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