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Festive

Don’t get carried away with the festive offers and freebies

It is festive offer time. Starting at the auspicious time of Ganesh Chaturthi to Navratri and Diwali time and up to New Year delights, there is much-a-do. Real estate players are leaving no opportunity to impress buyers with exciting offers. However, how much exciting it really is for the property buyers-is what we have been talking so far. Mythbuster Pooja, Yet, for those who are seeking some value-add to their home purchase plan, it is worthwhile to check on some exclusive offers. Real estate players are in a mood to please the buyers and one must bank on this opportunity by following a smart approach to buying a property. There is the usual but still impressive list of offers like a modular kitchen. We all need to make an investment in setting up a modular kitchen, which is more of a ne...

Festive advertising and offers in real estate. Will it make any difference?

After witnessing a lean period post demonetization, reality players are now banking upon their tried and trusted marketing strategy. It is the festive season, and real estate companies are expected to boost their advertising and offers to lure home buyers. But naturally, the online sites, newspapers, malls and the standard retail layout are loaded with special offers and related news. Mythbuster Pooja, But will it be able to create an on-ground effect? Till now, many home buyers have postponed their decision to invest in anticipation of the more affordable options. The festive time may just be the window of opportunity to pull the waiting customers back into action. In reciprocation, property developers are likely to focus on creating genuine and specific offers to reduce the cost of home ...

Residential realty poised for revival in festive season 2017

Every year, the end of August ushers in the beginning of festive season in India. Religious sentiments lead innumerable Indians to plan important purchases and investments – including real estate – during this period. Naturally, developers also plan for these months well ahead of their arrival with a view to cash in on this positive sentiment. Anuj Puri, Chairman – Anarock Property Consultants Unfortunately, last year’s festive season did not meet their expectations as buyers stayed away from the market – primarily due to execution delays, an uncertain economic scenario and unattractively high prices. Demonetization also played a key part in the depressed sentiment – not only in the resale market as was at first expected, but in primary sales as well. Most aspiring home buyers ...

The Time Is Right To Buy A Ready-Possession Flat

Kishor Pate, CMD – Amit Enterprises Housing Ltd Do ready-for-possession or close-to-possession flats make more sense than properties which will be delivered only 2-3 years down the line? There was a time when the answer of most end-users and real estate investors would have been a resounding ‘No’. After all, it is common knowledge that ready-possession homes or homes which would be delivered in six months or less were costing more by about 30-35%. In price-sensitive markets like Pune, paying such a premium merely for the benefit of earlier possession made no sense at all. The budget constraints of end users aside, even investors would shy away from paying such higher price, since they are obviously focused on entering at the lowest possible point and exiting when the prop...

Festive Season 2016 Marked By Improved Realty Sales

To align with this year’s festive season, real estate prices have moderated to a significant extent in many markets. Also, developers have been proactively rolling out attractive offers and schemes, which have ensured that the 2016 festive season presents a visibly improved picture in residential sales. Kishor Pate,  MD, Amit Enterprises Housing Ltd A vast number of fence-sitters have been returning to the market with firm purchase decisions. These are primarily buyers who were awaiting price corrections and offers from developers which make financial sense. Both of these have happened, and sales have increased by as much as 10-12% so far. In cities like Pune, which still offer favourable price bandwidths to end-users and investors, we have seen an increased sales velocity of 15% in ...

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