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Mahendra Singh Dhoni

What should a home buyer trust more: brand endorsement or brand engagement? – RealtyMyths

by Akhilesh K Prasad, Real estate projects these days often come with celebrity endorsements. From film stars such as Shah Rukh Khan and Deepika Padukone to cricketers such as Sachin Tendulkar and Mahendra Singh Dhoni, many have endorsed real estate projects. But how effective is such an endorsement? And how much of importance should a home buyer give to it? To answer these critical questions we must first understand the difference between brand endorsement and brand engagement. The difference between brand endorsement and brand engagement The basic purpose of a brand endorsement is to make the brand identifiable. Every celebrity has a certain image. In the mind of the consumer, the image of the celebrity transcends onto the brand he or she endorses. Moreover, it is easier to create awaren...

Sumadhura Group launches new ad campaign ft. MS Dhoni- RealtyMyths

Sumadhura Group, one of South India’s top realtors which has been widely recognised for its exceptional projects across asset classes, with a significant presence in Bangalore and Hyderabad recently launched an ad featuring their brand ambassador MS Dhoni as a part of the group’s upcoming brand campaign #HomesYouDontWantToLeave. Highlighting the company offerings, the ad campaign creates the feeling of Sumadhura homes as ‘Homes you don’t want to leave’ The 40-second online ad campaign from Sumadhura featuring MS Dhoni and Karan Ashar as Dhoni’s manager opens with an anxious Karan enquiring if Dhoni was ready to leave yet. Dhoni tells him he would take only five minutes to get ready even as he continues playing on his gaming console. The next frame shows Dhoni making excuses and promising a...

SC asks the Amrapali Group to explain its agreements with Dhoni | Weekly News Round-Up – RealtyMyths

Hi Guys! Welcome back to the weekly news round-up! Let’s get started. A new forecasting system, developed by the National Centre for Atmospheric Research (NCAR) with the IITM Pune, will provide Delhi residents and other polluted areas, information for potentially unhealthy air. Nagpur residents and members of various organisations made a human chain at Futala Lake, on May 1, 2019, as a protest against the proposed felling of more than 700 trees in the Bharat Van area. Ghaziabad and Gautam Buddh Nagar will be established as “road safety” model districts, top Uttar Pradesh government officials have said during a meeting in Greater Noida. Many dams in Gujarat have dried up due to scanty rainfall in 2018, whereas the govt. assured that the state has enough water for the drinking needs of the p...

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