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Sumadhura Group launches new ad campaign ft. MS Dhoni- RealtyMyths

Sumadhura Group, one of South India’s top realtors which has been widely recognised for its exceptional projects across asset classes, with a significant presence in Bangalore and Hyderabad recently launched an ad featuring their brand ambassador MS Dhoni as a part of the group’s upcoming brand campaign #HomesYouDontWantToLeave. Highlighting the company offerings, the ad campaign creates the feeling of Sumadhura homes as ‘Homes you don’t want to leave’ The 40-second online ad campaign from Sumadhura featuring MS Dhoni and Karan Ashar as Dhoni’s manager opens with an anxious Karan enquiring if Dhoni was ready to leave yet. Dhoni tells him he would take only five minutes to get ready even as he continues playing on his gaming console. The next frame shows Dhoni making excuses and promising a...

Code of Ethics & Standards of Practice for realtors

While the code of ethics establishes obligations that may be higher than those mandated by law, in any instance where the Code of Ethics and the law conflict, the obligations of the law must take precedence. The term NAR-INDIA PROFESSIONAL MEMBER has come to the connote competency, fairness and high integrity resulting from adherence to a lofty ideal of moral conduct in business relations. No inducement of profit and no instruction from clients ever can justify departure from this ideal. DUTIES TO CLIENTS AND CUSTOMERS When representing a buyer, seller, landlord, tenant, or other client as an agent, NAR-INDIA PROFESSIONAL MEMBERS pledge themselves to protect and promote the interests of their client. This obligation to the client is primary, but it does not relieve NAR-INDIA PROFESSIONAL M...

NAR-India celebrates the journey of a Realtor on World Realtors’Day

To honour the profession and to celebrate the remarkable journey of a Realtor, NAR-India has announced 21st March as the World Realtor Day. The very first of its kind celebration to honour the Realtor Fraternity is being hosted at the Hotel Shangrila, Bangalore. To embark the journey of professional brokerage business in India, this very initiative of NAR-India is in true spirits marking the Realtor Profession as a profession that demands all the respect and value that it truly deserves. RM Correspondent NAR India as Realtors coming together on this day proves the very fact that they are Professional Realtors working on the pre-defined Code of Ethics and a predefined Philosophy of Honesty, Integrity, and Transparency (HIT Philosophy). The entire week is dedicated to this celebration and as...

Real Estate is no more shy of Women Professionals

Santosh Sinha/RealtyMyths In India, and worldwide, women have been one of the most significant contributors to the entire shopping extravaganza. When it comes to household goods, they are the main target audience for whom products are designed to suit their taste. Real estate is one such sector which relies heavily on them. It designs and develops the houses keeping in mind the safety and comfort of the lady of the house. That way, women have helped the sector evolve over the period. Interestingly, they are not only helping the sector from outside, but have started taking the centre-stage and strengthening it from within as well! Women have been an important pillar to this sector since inception. They have redefined, shaped, reformed and articulated the real estate sector and have brought ...

Liberalization of FDI policies – Not just proposals – The Solution

The real estate industry is considered a growth engine of the Indian economy. It is one of the fastest growing sectors in India and plays a vital role in overall growth and development. This sector has considerable linkages with various other sectors and more than 250 associated industries. A unit increase in expenditure in this sector has a multiplier effect and capacity to generate income as high as five times. Contribution of the housing and real estate sector to domestic GDP is crucial. The share of real estate ownership of dwelling and business services in total GDP increased to 9.2% in FY09 from 8.9% in FY05. It is likely to contribute 6.35 to GDP in FY14 and may go up to 13% by FY25. Moreover, it also contributes significantly in social up-lifting and employment generation. It is th...

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