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Interviews / Movements

Lack of ‘Big Data’ is a major challenge – Tariq Naseem, VP (Sales& Marketing), SRE India

tariqTariq Naseem is a renowned real estate consultant with an experience of a decade. He adds great value with his analysis and research to his clients. A consultant from mind, an economist from heart is what defines him. A believer of research finding answers. Team RealtyMyths had a great time listening to his journey, in realty. Here are some snippets:-

What is your new role at SRE India and how do you look forward to use your expertise to help the brand grow?

My role at SRE India will be more of a ‘Consultant to the Real Estate Developers.’ We are offering comprehensive consultancy. This advisory is backed by market and research analysis and very soon we shall set-up an in-house Research and Analytics Department. It defines my analytical side and my passion towards real estate brands.

What challenges you expect in the new role?

Challenges are constant but tackling them needs some spirit. I guess challenges keep us going. In the real estate sector Lack of ‘Big Data’ for sure is our major concern. Every time we take responsibility of a new project, we have to create and compile statistics which is a prolonged process in itself.

Achievements in the previous role you want to discuss?

I was credited with reviving a real estate project, in my previous role, which was useless for almost two years after its launch. Am not too sure if I can name it!

If you didn’t start out as a Consultant, what did you start out to be?

Having a great interest in Economics and completing masters in it, I think I would have ended up being an Economist if not in real estate.

Describe your typical day – what does your work/life balance look like?

My daily schedule mostly focuses on my work and exercise. Sunday is an exception; I spend my days mostly adhering to this routine. I get up early in the morning and start a day with long morning walks, followed by an extended workplace stint. I prefer calm evenings spent with my family.

What’s the hardest part of your job? What do you do to keep calm?

Going against the tide makes it more fun. Real estate is a dynamic market. We need to cope up to every situation to add value to our clients. This is what makes us different from the others and, this is how we have been able to serve our clients better. Difficult indeed, but we are lucky to convert it into our USP.

Which other personality in the industry do you admire and why?

Mr. Sanjeev Pratap Singh, Founder & Managing Director of SRE India, has been a source of inspiration for me, my team and many others. His energy at work, farsighted vision and ethical principles are just unique. Certainly, he’s like a role model to us.

What do you consider your greatest achievement?

Successfully executing worldwide B2B tie-ups for a few developers to tap the NRI and the PIO markets.

What has been your biggest disappointment?

I think it’s yet to come. But I pray it shouldn’t

Do you love reading? Which book you think changed your life?

Yes, I am a voracious reader. Being in this role we should have sufficient knowledge about what’s happening around the globe. Honestly, I think ‘Ogilvy on Advertising’ have taught me a lot.

Many people regret not having enough time for the things they like. If you could add six hours onto every day, what would you do with the extra time?

 I’ll carry all these extra hours with me to the trek on the Himalayas. Travelling helps me find my inner self.

What do you want to personally and professionally accomplish in the next five year? 

Professionally, to become more valuable for my company and to serve more responsible position.  Personally, I’ll try to lead my life in a way that it set a positive example for others to follow.

What advice can you offer to others who are on similar career path?

Work hard, stays focused and be ethical. Carry patience and perseverance along the path.

Rate your brand on the current status (1-10) ?

10 will sound the sweetest, but there is still lot to learn and experience.

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