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Interviews

We believe in customer delight and satisfaction – Mr. Santraj Kasana, CMD, Morpheus Group

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The humble entrant in real estate industry, Mr. Santraj Kasana, the CMD of Morpheus Group, is an example of acumen. His natural business instincts with an eye on the future have made Morpheus Group a name to be reckoned with in the industry. Mr. Santraj Kasana upholds strong Professional Values & solid business skills. His business acumen was build up on his underlying belief in commitment and people; leading to a totally committed work force.

– Do you think the realty market is on a recovery path? Have the recent announcements helped market sentiments?

This festive season has performed far better than earlier ones. We witnessed better bookings during this season. Overall, the fact is that queries have increased and sales have finally picked up. It reflects market sentiments are improving.

There are many reasons behind it. The plethora of offers and discounts in the festive season made it an ideal time to invest in properties. Customers got one of the best deals at this point of time. Moreover, Reserve Bank of India (RBI) gave a more than expected rate cut of 50 bps ahead of festive season and also increased the loan portfolio for buyers looking for homes in the range of 30 to 50 lakhs. Festive season bookings along with announcement related to FDI and Regulatory Bill has definitely going to do the icing on the cake for home seekers. Therefore, it is evident that market is recovering and soon it would regain its lost shine.

– There is an acute shortage of homes when it comes to government’s dream of ‘Housing for All’? What do you think the government should do to tackle this problem?

Measures should be taken to remove hurdles when it comes to land clearances along with a control on the prices. PPP model should be encouraged as well. ‘Housing for All’ mission will succeed if the government offers adequate support to the realty sector. However, the growth of real estate sector has been reduced to an extent owing to the stalling of key bills like real estate regulation and development bill, single window clearance bill and GST in the parliament. If the government streamlines these bills and provides lands at affordable rates, then private developers can easily launch projects and fulfil the housing demand.

– While government is hard pressing on affordable housing, developers seem keener of luxury projects. How would you explain this trend?

Luxury and affordability are two different segments having different marketing patterns. While affordable is a volume game, luxury provides bigger profit margins and is least affected by any slowdown as compared to affordable segment. However, need for affordable housing is no doubt increasing among masses. Home buyers increasingly prefer properties with prices ranging between Rs 30 and Rs 50 lacs. 95% of our projects fall in the affordable property segment, while only 5 percent lies in the luxury one.

– How do you differentiate yourself from the crowd? What is your USP and what are the focus areas currently?

Our group visualizes itself of becoming the obvious choice of each consumer in the country. To that end, we are constantly striving to gain the trust of the people whom we work with and the ones whom we work for. We offer realistic price to our customers and this differential us from others.

– What are your growth and expansion plans?

We believe in customer delight and satisfaction. We aim to achieve newer and greater heights in the field of creative construction and imaginative infrastructure. We are planning for pan India presence. We are also planning to widen our presence in residential, commercial and hospitality sectors.  We believe work and not hype.

Thanks for your valuable time Mr. Santraj Kasana, CMD, Morpheus Group. Team RealtyMyths wishes you a great future ahead.

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